Before I begin, a quick shoutout to @flynnjamm for helping me articulate some of the ideas in this issue. This week is dedicated to a topic that doesn’t get a lot of attention - B2B, or business-to-business. Most of the companies and brands we interact with are B2C (business-to-consumer) because they are marketing to us, the individual consumer. In crypto, B2C companies are the exchanges, lending platforms and wallets. But just like we have needs being met by B2C companies, the B2C companies have needs being met by B2B companies.
Issue #12: B2B
Issue #12: B2B
Issue #12: B2B
Before I begin, a quick shoutout to @flynnjamm for helping me articulate some of the ideas in this issue. This week is dedicated to a topic that doesn’t get a lot of attention - B2B, or business-to-business. Most of the companies and brands we interact with are B2C (business-to-consumer) because they are marketing to us, the individual consumer. In crypto, B2C companies are the exchanges, lending platforms and wallets. But just like we have needs being met by B2C companies, the B2C companies have needs being met by B2B companies.